Get Front and Center with Serious Buyers

In today’s competitive real estate market, agents are highly focused on being front and center with potential buyers and sellers online—and rightfully so. Over 74% of buyers from all generations are using the internet during their home search and that number is not likely to slow down. That said, what can savvy real estate professionals do to make sure their personal brand is resonating online? How can they get in front of potential buyers and sellers?

The answer to that question can lead you in a million directions. You can spend thousands on a quality real estate website. You can dip your toes in the waters of paid ads, boosted Facebook posts and more. You can host endless open houses. But let’s start where it makes sense (and where it’s free)…with an agent profile on realtor.com®.

There are three main reasons why:

#1. Serious shoppers

Realtor.com® is ranked #1 by consumers for how they found their agent,1 and roughly 80% of all realtor.com® visitors are looking to buy a home!2

#2. Serious traffic

What’s more, realtor.com® gets a whopping 2 billion+ page views per month3 and 33% of visitors said they weren’t visiting competing websites.4

#3. Serious engagement

Consumers spend more time and visit more pages on realtor.com® than competitor sites and 1.5x more pages are viewed on realtor.com® than the closest competitor.5

If you’re looking to get your face in front of buyers, a free profile on realtor.com® is a great place to start. Click here to power up your profile.

 

 

1 NAR 2017 Profile of Buyers and Sellers, addendum questions
2 2018 CSAT survey from January to July
3 Internal metrics, average page views January – June 2018
4 comScore, June 2018
5 comScore Competitor Audience Duplication, March 2017

2-Time Featured Attendee

As the Director of Social Outreach for realtor.com®, Marci James manages a team that oversees social media and digital outreach for all realtor.com® brands, including realtor.com Pro, Top Producer, Listhub, Reesio, and Fivestreet. She has often been named to Inman’s Top 100 Industry Influencers and to Swanepoel Power 200 Top 20 Social Influencers.

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