In today’s competitive real estate market, agents are highly focused on being front and center with potential buyers and sellers online—and rightfully so. Over 74% of buyers from all generations are using the internet during their home search and that number is not likely to slow down. That said, what can savvy real estate professionals do to make sure their personal brand is resonating online? How can they get in front of potential buyers and sellers?
The answer to that question can lead you in a million directions. You can spend thousands on a quality real estate website. You can dip your toes in the waters of paid ads, boosted Facebook posts and more. You can host endless open houses. But let’s start where it makes sense (and where it’s free)…with an agent profile on realtor.com®.
There are three main reasons why:
#1. Serious shoppers
Realtor.com® is ranked #1 by consumers for how they found their agent,1 and roughly 80% of all realtor.com® visitors are looking to buy a home!2
#2. Serious traffic
What’s more, realtor.com® gets a whopping 2 billion+ page views per month3 and 33% of visitors said they weren’t visiting competing websites.4
#3. Serious engagement
1 NAR 2017 Profile of Buyers and Sellers, addendum questions
2 2018 CSAT survey from January to July
3 Internal metrics, average page views January – June 2018
4 comScore, June 2018
5 comScore Competitor Audience Duplication, March 2017