NAR Members Receive 15% Boost to Their Marketing Strategy

High-tech advertising tools make it easy to reach local home buyers and sellers wherever they go online.

Adwerx: we've built a digital ad for every REALTOR®

Digital advertising is one of the most effective ways for a real estate agent to build brand awareness at the local level. Through a partnership with the National Association of REALTORS®, every NAR member will now receive 15 percent more impressions on newly purchased Adwerx campaigns through NAR’s REALTOR Benefits® Program. This offer magnifies your marketing footprint on its own, but provides extra value when stacked with any existing Adwerx offers you may already enjoy through your brokerage, local association, or other Adwerx partners. This partnership allows members to expand their advertising to grow recognition of their real estate business, win more referrals, and promote new home listings to targeted home buyers simply and easily.

Adwerx has developed an easy-to-use platform that enables real estate professionals to launch targeted ads that follow local prospects as they use mobile apps, surf Facebook, and browse real estate industry sites like realtor.com®, as well as premium non-real estate websites like the NYTimes, CNN, Yahoo, local news sites, and thousands more.

“We recognized the talent and innovation at this young company when the National Association of REALTORS® strategic investment arm, Second Century Ventures, selected Adwerx for its REach® technology accelerator program in 2017,” says NAR CEO Bob Goldberg. “We’re excited to welcome them to our REALTOR Benefits® Program.”

There are four core products eligible for this benefit:

  • Ads for Your Listings: Ads target potential home buyers within a specific radius of the home’s address and locate people engaging in behavior indicative of moving, such as looking at listings online or researching moving companies.
  • Ads by Zip Code: Break into established markets by delivering targeted ads to people who are thinking about buying or selling in the areas where you want to work.
  • Ads for your Sphere of Influence: Empowers you to stay top-of-mind with a targeted digital ad campaign to everyone on your contact list.
  • Ads for Recruiting: A campaign aimed at the top local talent to build brokerages and teams.

Learn more at NAR.realtor/RealtorBenefits/Adwerx.

We are the Conference Live editorial team.

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Conference Live 2018