It’s a competitive real estate world out there, and today’s agents can use all the resources they can get to position themselves in the online search paths of today’s tech-savvy home buyers and sellers.
As part of the ongoing effort to help real estate agents streamline and improve their business, realtor.com® offers a wealth of free agent market resources to help make being “found” easier. And, who doesn’t love free stuff —especially when it helps agents get more exposure to potential buyers and sellers? Let’s look at a few of these tools and how to use them.
#1. Your free realtor.com® agent profile
Did you know that realtor.com® is the number one site where consumers found their REALTOR®?1 When consumers use the Find a REALTOR® tool on realtor.com®, they can search and review local agents in their area. You’ll want to make sure your profile stands out!
Not only can agents add their bio, headshot, and listings —but also their online reviews and recommendations, which we know 85% of all consumers say they trust just as much as personal recommendations from real people.2 Here are a few resources for building your bio, taking a great headshot, and adding video to your profile.
#2. Property reports to wow sellers
With the realtor.com® EssentialsSM Toolkit, agents can wow sellers with automated reports that keep them up-to-date on the performance of their listing on realtor.com®. What’s more, agents get access to free, shareable content like the latest market information, helpful videos and more, which can help promote their market expertise to both buyers and sellers. Here’s a great article on how to stay top-of-mind with your seller clients using these and other tools.
1 NAR 2017 Profile of Buyers and Sellers, addendum questions
2 BrightLocal 2017 Local Consumer Review Survey